As the lead designer for the Thrift Ahoy app, I focused on creating a fun, accessible visual identity that resonated with a younger, eco-conscious audience. The design process was all about balance—making the app intuitive to use while ensuring it had a playful, vibrant feel that reflected its focus on sustainable fashion. I worked on everything from the logo to the user interface, using bold colors and clean lines to create a seamless shopping experience. I also developed promotional materials, which helped increase the app’s visibility and user engagement, making this project a rewarding blend of creativity and functionality. This project had many stages to it, I had to create digital characters as NFTs for the users, various examples of what the screens of the app would look like, design icons, identity designs for the app/website as well as designs and animations explaining to the users how it should be used.
