I was tasked with designing the logo for this student club at Purdue University encapsulating the two countries identities; Argentina and Uruguay, as well as that of the university itself so they could use it as a stable to be recognized online and throughout the campus easily. The Purdue ARGURU University Club logo project required a balance between academic prestige and modern aesthetics. I used a strong, geometric design for the logo to represent the club’s intellectual focus while keeping it simple enough to be versatile across platforms. The color palette was inspired by Purdue’s traditional colors but with a modern twist, making the club’s identity both recognizable and contemporary.
