The Jet Blue logo redesign was an exciting opportunity to refresh the brand’s identity while preserving its recognizable essence. I wanted to create a modern, sleek look that conveyed trust, professionalism, and the freedom of air travel. Using a deep blue and vibrant red color palette, I balanced modernity with the brand’s familiar appeal. I selected the typeface “Yeseva One” and customized it to feel both approachable and strong, offering flexibility for various branding applications. The design process involved mockups to visualize how the logo would appear across digital and physical platforms, ensuring its versatility.
