Monday club is a startup in process & planning of a series of merch and designs, I was tasked with creating their logo, identity systems and images for the project proposal to receive external funding to create it. I wanted the typography and design to match their intended vision of sophistication, simplified beauty and high quality products.
Creating the brand identity for Monday Club was a chance to experiment with playful yet professional visuals. I crafted a logo that would appeal to the club’s youthful, vibrant audience, using bold colors and dynamic shapes to make the brand stand out. The design needed to convey a sense of community and energy, so I incorporated circular elements to symbolize inclusivity and movement. This project was particularly rewarding because of its focus on building a welcoming, energetic identity through design.
