For this project, I aimed to create a sophisticated yet approachable brand identity for Villa Santorini, a luxury rental property. The design process began with developing a logo that reflected the elegance and tranquility of the villa’s Mediterranean style. I incorporated soft, oceanic hues and a flowing typeface to evoke the relaxing coastal atmosphere. The challenge was balancing luxury with approachability, so I used clean lines and minimalist layouts for social media and marketing materials to keep the brand accessible while maintaining an upscale appeal.
